Wave and say bye-bye to Kodak, after 2008.
Remember Northwestern Mutual Life ("The Quiet Company People Have Been Talking About For Over 100 Years") used to be a long time sponsor and they haven't been involved with the Games for years.
I wonder who will be the next long-term sponsor to say sayanara. See ya. Goodbye. We're outta here.
It wouldn't surprise me in the least if we see another major company pull out within the next several years. Maybe one of the top-tier sponsors. Don't think it could happen? Think again---it's called economics.
Changing trends in the photographic world were cited for Kodak's reasons. But I wonder if the recent Marion Jones revelations aren't giving some sponsors reason to reflect. Companies are very image conscious nowadays. Even the hint of scandal is enough to send a corporate relationship down the drain. One only has to look at the situation with Kate Moss the model and as soon as a UK paper labeled her "Cocaine Kate", companies such as Burberry and H & M dropped her as a spokesperson for their fashion lines.
I am not saying if we hear another story of one more dirty athlete, it's all over. But more than damage control is needed. There are more "Marion Jones"'s that are out there, poised to do damage to an institution that has been around for over 100 years.
You've GOT to protect your bottom line. For the people who rely on you every four years: the athletes, the advertisers, the host countries, and to the kids that look up to these folks. Like it or not, when you are a public figure, you are a role model. If you don't want the responsibility, then your local burger joint is hiring.
Protect and retain the sponsors and you will have accomplished a major step in the preservation of the Olympics, for all concerned.
